Private Label Coffee, Roasted in Pensacola

Private label coffee means we roast the coffee, your brand goes on the bag, and you sell it as your own product. We are set up for it and we will take the work. What you will not find here is a tier chart or a price sheet, because we have not run this as a standing program. What a run looks like depends on volume, format and packaging, so it starts as a conversation.

Inheritance Coffee has roasted in Pensacola since 2023, out of our roastery on Fairfield Drive. Everything that would go into your bag happens there: a 1,000 square foot production lab with a 15 kilo production roaster, a 2 kilo roaster for small batches, bag sealers, weigh-fill machines, sorters, spectrometers, packaging, shipping and storage. You can drive over and stand in the room, which most companies selling private label coffee cannot offer, because they are brokers placing your order with a roaster you will never meet.

What private label coffee actually is

Private label is one of three ways to end up with coffee in a bag carrying your name, and the three get confused constantly. The difference is whose green coffee it is and who stands at the machine.

White label usually means an existing product rebranded, against private label meaning one specified for you. The line is softer than the marketing suggests, and here both mean the same thing: our coffee, your name, roasted to order.

What we can put in a bag today

Most private label pages skip this part, and it decides whether a project is real.

  • Single origin coffee. Our catalog is almost entirely single origin rather than blends. A house blend held for your brand is a question to raise with us, not something waiting on the shelf.
  • Three bag formats: 250g, 2lb and 5lb. That is the whole list. The 250g bag is the retail shelf format and what almost every private label project wants. The larger two are brewing formats.
  • Roast development on a 2 kilo roaster. Samples run on the small machine so you can taste a profile before committing a production run. Production runs on our 15 kilo roaster at full capacity, where most small roasteries run a 6 to 10 kilo machine at 70 to 80 percent.
  • Roasted to order every Wednesday. Your run is roasted for the order rather than pulled from a warehouse, so the bag on your shelf was green coffee days earlier, not months.
  • Agtron grading, batch tracking and lot identification. We grade roast color on every batch and can tell you which lot went into which run. Consistency is most of what a brand buys.
  • Free grinding, delivery inside forty miles, green storage. We grind to whatever your customers brew on at no charge, and inside forty miles the product arrives on our vehicle. Green pallet storage is available in limited quantity.

Anything outside that list is a question, not a promise. Pods and capsules, single serve packs, custom printed bags and label compliance work are not things we do. If your product needs one, raise it first so we can find a way or tell you we are the wrong roastery.

What a first run looks like

A process, not a spec sheet. Every step is a decision you make with us, not a box on a form.

  1. Tell us what the product is for. A bag by a register and a bag shipped with an online order are different products even when the coffee is identical.
  2. Taste before you decide. Samples get roasted so the coffee is chosen on the cup rather than a description. This is the step people skip and the one that saves the project.
  3. Settle format and labeling. Which bag size, and how your brand gets onto it. Labeling is where first projects stall, so we raise it at the start.
  4. Run something small first. A first run exists to find out whether the product sells, not to fill your storage.
  5. Reorder into the Wednesday roast. Once it works, replenishment is a rhythm, not a project.

Who this genuinely suits

  • A cafe that wants its own retail shelf line. You already serve coffee people like, and a bag with your name turns a drink into something they take home.
  • A church or a nonprofit. Coffee sold to fund the work, with the mission on the bag. The buyers already want to support it, which solves the hardest part of a coffee brand.
  • A gym or a studio. A counter, a membership, and people who treat the place as part of their morning.
  • A creator with an audience. If people trust your taste, coffee is something they buy repeatedly. The audience is the asset, and the coffee has to be good enough not to spend it.

The cheaper answer, which we tell you about first

At low volume, private label is the wrong tool. The simpler version of the same idea is to buy our coffee wholesale and put your own label on the bag: fewer decisions, less money committed, and you can change direction after a case rather than after a run. We would rather say that than sell you the bigger thing and watch it sit in your stockroom. If the sticker version works and you outgrow it, this conversation will still be here.

What shapes the number

We do not publish private label pricing, for the same reason we do not publish a wholesale rate card: the same bag does not cost the same to produce for every project. Five things move it.

  • Volume. How much you move in a month, and whether it is one order or a standing rhythm. This moves the number more than everything else combined.
  • Format. A 5lb bag carries less packaging and less labor per pound than a 250g bag.
  • Packaging and labeling. How your brand gets onto the bag, and who handles it.
  • The coffee itself. Green is a commodity with a moving price, and a washed Colombia and a natural Ethiopian are not the same input.
  • Delivery or shipping. Inside forty miles it goes on our vehicle. Outside it, freight has to sit somewhere.

Questions about private label coffee

Do you have a minimum order for private label?

We do not publish one. Volume is part of the first conversation rather than a gate in front of it, because the answer changes with format and with what you are trying to do. If your volume is low enough that a run does not make sense, we will say so and point you at wholesale instead.

What is the difference between private label and white label coffee?

White label usually describes an existing product rebranded with no change to the coffee. Private label describes a product specified for you. Most suppliers use the terms interchangeably, and here they mean the same thing: our green coffee, roasted in our lab, in a bag carrying your name.

Can you build a custom blend for my brand?

Our catalog is almost entirely single origin, so a blend is not sitting on the shelf waiting. Ask, and tell us what the coffee has to do, whether that is cut through milk on a bar or hold up in an urn. Whether we build and hold one depends on your volume, because a blend only stays consistent if enough of it moves.

Can you do pods, capsules or single serve packs?

Not today. We roast, weigh, fill and seal in 250g, 2lb and 5lb bags, and those are the formats we can stand behind. If single serve is central to your product, raise it in the first conversation. We would rather tell you we are the wrong roastery than improvise.

Have you done private label before?

Not yet under another brand. We roast and package our own label every week on the same equipment, with the same grading and batch tracking a private label run would use, so the production work is not new. The client list is what is new. If being an early project is a risk you would rather not take, that is a fair call.

Start the conversation

Private label starts the same way wholesale does, with an application and one conversation about volume, format and what the product is for. Say private label in the notes. Apply for a wholesale account, see what we are roasting on the coffee collection, or read our wholesale page. To ask first, get in touch.

If you are earlier than this, read how to start a coffee brand without buying a roaster.